The first-generation Honda Element didn’t give the Japanese automaker the sales that they expected. Nevertheless, Honda is giving the Element yet another start with its planned all-new model.
The Element went on sale in 2003 and since then rarely had minor updates, and never really fired up the sales charts. As such. Honda execs are still keen on keeping Element in production as it is part of the platform usability strategy of the automaker. Honda is also aware that the Element brings in a different kind of buyer to the Honda showrooms.
The Element fell below with its 75,000 sales goal per year, selling only 67,500 units on its first year on the markets. Having a new model hopefully boosts the sales this time.
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